
All designed objects, whether conceived by an architect, artist, graphic designer, industrial designer, or landscape architect, tell a story.
Their stories can sometimes be discerned easily, and at other times need to be discovered through thoughtful consideration. The story can be as simple as a metaphor or as complex as a novel.
Just as the adage goes, you can't judge the object (book) by its exterior (cover). The richness of the object is in its content.
Architects are natural storytellers – it’s a process that is inherently built into our creative process and when used properly, it’s one of the very best tools in our tool bag.











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