Experience Centre: The Latest Architecture and News

In 2001, Apple issued its Retail Store Manifesto, proclaiming its ambition to use retail to convince people that “Macintosh offers a much simpler, richer, and more human-centered computing experience” despite retail stores being unpopular among technology companies at the time. This vision has shaped Apple’s unique approach to retail, transforming its stores into environments beyond shopping. Since the inception of its first store, Apple has redefined the retail experience, emphasizing customer engagement and education and creating a community around its products. The stores “have become the embodiment of the Apple lifestyle.” This is done through products displayed on tables for easy access and mid-height furniture clusters in an open plan to foster interaction and visual orientation within the more prominent “Apple community.”

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To differentiate themselves in competitive markets, the world's favorite retailers are tapping into retail design to cultivate communities of brand enthusiasts. Since traditional marketing methods no longer engage customers, physical spaces offer an avenue for more immersive and personalized experiences that match their values and lifestyles. Evolving customer preferences have led to the creation of authentic retail experiences that serve now as areas of recreation and entertainment. Designing outlets that encourage engagement, exploration, and a sense of belonging enables brands to foster loyal followings.

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The Natural History Museums of Los Angeles (NHMLAC) announced the selection of Kossmanndejong (KDJ) as the firm that will lead the design of exhibition spaces and develop visitor experiences to reimagine the La Brea Tar Pits. As the world’s only active paleontological research site in an urban setting, KDJ will work through many design verticals, such as architecture, landscaping, and programming. KDJ, based in Amsterdam, the Netherlands, was chosen through an international search and competitive process to provide creative and interpretive strategies for the site-wide redesign in Hancock Park. KDJ will collaborate with the architectural and landscape design team led by WEISS/MANFREDI and Los Angeles-based Gruen Associates, who NHMLAC recently named Executive Architect of the Year.

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In any city, cultural centers can play a significant role in preserving and celebrating the community’s heritage and history, officing space for a vast array of activities and initiatives to encourage social interaction and the sharing of ideas and memories. They are also institutions that promote education and learning, often offering classes, workshops, and lectures on various topics related to culture, history, and the arts. By fulfilling these crucial roles within a given community, they can also become attractive centers for tourists eager to learn about local identities, cultures, and traditions.

This week’s curated selection of Best Unbuilt Architecture highlights designs submitted by the ArchDaily community dedicated to cultural institutions. From a multifunctional cultural center in Buenos Aires to a cultural storage facility in South Korea or a timber-clad library in Vietnam, this selection features projects that aim to encourage communities to come together to celebrate their shared cultures and histories. The article includes projects from offices such as LOOP Architects, Eddea, Salon Alper Derinboğaz, and Boozhgan Architecture Studio.

Henning Larsen revealed the design for World of Volvo, an experience centre for the Swedish car manufacturer that highlights the Scandinavian landscape and architectural traditions. Currently under construction, the project features a circular timber structure that takes on a modern approach to traditional construction material, while expressing openness and an intimate relationship with the landscape. The venue is set for completion in late 2023 and will open to visitors in 2024.

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